your quiz results are in:
Your Launch Blindspot is….
CONTINUOUS
IMPROVEMENT
This is the fourth step in my proven 4 step S.P.E.C METHOD™ for successfully executing a 6 figure launch
CONTINUOUS
Based on your launch responses, it appears that you’ve got Strategy, Planning and Execution nailed down!
This is awesome...well done 👏🏾👏🏾👏🏾
Building on the success of your past launches is where your next point of focus should be. You want to be able to scale your launches and enjoy even bigger results.
The thing about launches is that each time you launch, you get a ripple effect from each launch.
Your email list grows, your audience and following grows, the clients or students you serve grow too and you may even outgrow your tech.
You may even already have started enjoying the ripple effects from your past launches. Perhaps you are getting more opportunities and invitations to speak at or host events and training.
While all of this is wonderful, there is one drawback…..TIME, and this is also the only constant that remains amongst all the growth happening1
You don’t get more time to take advantage of those new opportunities or to serve your students and clients or to spend with your team.
The BIG results and opportunities can come at a cost if you don’t have the right strategy or process in place #moremoneymoreproblems
As a result of this ripple effect, you may already be experiencing launches where you...
- Are consumed by 'all the things’ and can’t give 💯 attention to conveying the value of your offer
- Are exhausted and hardly have any energy to engage with your audience and get them excited to buy from you
- Stressing over tech issues because you have outgrown your tech and finding a lasting solution is an enigma
- Don’t have have the right support in place to take over the management and execution of your launch so that you can focus in being in your zone of genius
- Can’t take time off post launch because you are immediately needed elsewhere which means you are at the point of exhaustion and burn out
- Can’t find the right team with the right skills to support your business and your launches
- Even with the support of a team, are not having your expectations met because there is no clear process to follow leading to miscommunication and continuously getting your wires crossed as you’re not on the same page
Let’s get you from #moremoneymoreproblems to #moremoneylessproblems
I know that your ultimate goal is to scale your already successful launches so that you can...
- Create more impact by serving your audience
- Create more freedom for yourself and spend more time with your loved ones
- Create more freedom financially or yourself
- Fulfil your dream of having a super successful business
Without burning out!
if that sounds about right, then keep on reading.
Getting to your ultimate goal however means that your launch wish list includes...
- Have the right team with the right skill set to support your business and your launches
- Have the support of your team and have them perform at a high level with little input from you
- Have high vibe energy in the lead up to your launch and throughout your launch period
- Have the bandwidth to handle the new opportunities that come your way and scale your launches without burning out
- Be able to balance the ripple effect from your launches with life
- Have the capacity to enjoy your success
- Have the courage to set boundaries and walk away from great opportunities if it comes at the expense of your wellbeing
- Have the capacity to build in self care into your launches
- Be excited to do it all again whenever you want because you now have a repeatable launch process that allows you to scale
This gives you more freedom and flexibility to confidently pursue the amazing opportunities you are presented with because…
you now have a scalable launch process that can be easily executed #moremoneylessproblems
getting there, and quickly...
is what I’m going to help you with!
Attempting to scale your already super successful launches without a strategy and process causes frustration, stress and burn out!
let's dig into the details
Here's how it all shakes out...
Some of the areas of challenge as your launches get bigger are...
- Dealing with onboarding and customer services as a result of more students and clients
- Finding the capacity to take on the new opportunities that come your way as a result of the ripple effects from your past successful launches
- Dealing with tech issues because you have outgrown your current solutions
- Continuing to deliver great and consistent results to your clients and students without burning out
The simple solution to these challenges is OPTIMISATION which simply means to maximise efficiency and make as effective as possible.
I think sometimes as humans we tend to unintentionally overcomplicate things, we somehow feel that if something isn’t difficult, then we won’t get great results from it.
However, this is far from the truth. My personal motto is ‘Simple but Effective’.
In fact keeping things simple is the gateway to optimisation and efficiency.
It is by far easier to scale and optimise a simple process than it is a complicated one.
Being able to optimise your launches affords your the opportunity of living the reality of your launch wish list!
To accomplish this means…
- Investing time in building the RIGHT team with the RIGHT skill sets for your business
- Identifying the key touchpoints that MUST stay high-touch and personalised, and delegate ownership of those among the RIGHT team members
- Determining the exact results that you need team members to be able to accomplish and hiring with the objective of those results being achieved
- Giving responsibility and accountability for those results to the appropriate person who is already on your team freeing you up to operate in your zone of genius
- Empowering and trusting your team to bring their ideas and energy into your business, so they can proactively look for ways to grow the business and your launches
- Investing in the RIGHT systems for your business that allows for growth and automating where appropriate (those areas that don’t require high-touch or personalised attention), thereby reducing tech challenges
- Aligning your values and goals with opportunities that come your way so that you can easily say no to those opportunities that are misaligned
- Documenting lessons learned from previous launches so that you can implement those lessons in your future launches
Things to consider when scaling your launches…
one.
Document core processes
Document your core processes so that you can be consistent in your delivery
two.
Review your core processes
Review your core processes periodically for opportunities to improve them
three.
Train your team
Invest time and energy in training your team members so that they can hit the ground running
Four.
Build out your customer service function
Build out your customer service function with robust processes and systems such as canned responses for FAQs, Launch Handbook that contains all important launch information such as key links, prices, offers, payment options etc. to make handling customer enquiries efficient and prompt.
Five.
Automate
Automate processes where appropriate (those areas that don’t require high-touch or personalised attention)
Six.
Hire for the right position
When hiring make sure the job description for every position aligns with the results and output you expect from that position
Seven.
Build in self care
Build in self care during your launch and post launch so that you avoid burnout
Most importantly….Breathe and let the universe do the heavy lifting!
All the steps in the
4 step S.P.E.C METHOD™
for creating your launch process and successfully executing your next 6 figure launch without the stress and overwhelm
Strategy
Strategy is important because it forms the backbone of your launch. It informs how you intend to introduce and present your course or program to your audience. And that is all there is to it…. Getting clear on how you will launch your course or program, generate leads, drive traffic, promote your launch, deliver your launch content and engage your audience.
Plan
This step is all about breaking your strategy down into a step by step, play by play actionable and easy to execute plan so that you are not stressed, overwhelmed and exhausted because you’ve massively underestimated the sheer amount of stuff that needs to be done and how long they will take to be completed. This plan becomes a rinse and repeat process so you don’t reinvent the wheel with every launch!
Execute
This step is all about executing your plan and staying on track and in control of your launch so that you can focus on turning up everyday to your launch confident, in control, relaxed, energised and present. The final piece to this step is managing your team and ensuring that you are all on the same page.
Continuous Improvement
Once your launch has been successfully executed, there will be lots of exciting opportunities that come your way! How do you improve and scale your launches, plus take advantage of the exciting opportunities that come your way without burning out? This step is all about scaling your launch success and optimising your launch process.
Discover how to sell out your courses and programs without generating additional leads
Introducing: 30+ Strategies to boost your conversions for your next 6 figure launch
In this guide I will be sharing 30+ strategies to help you optimise and skyrocket sales in your next launch
Hi, I'm Peju
Launch Coach to digital course creators and coaches
I’m committed to helping course creators and coaches take the stress and overwhelm out of launches by creating a bespoke launch process so that they can plan and execute their 6 figure launches.
I bring a wealth of experience spanning over a decade working in project management and process optimisation in my corporate career.
The plans I’ve created for our strategic and operational projects in my corporate job for a Fortune 500 financial services company, have contributed to a $9billion revenue in the first 2 quarters of 2020 despite the COVID-19 pandemic.
I have also created bespoke launch processes for many of my clients who have gone on to successfully execute their launch without the stress, overwhelm and exhaustion!
I continue to invest time, energy and financial resources into my own growth so that I’m kept abreast of the innovations and changes happening with launches which enables me to provide you the best available support and coaching.