your quiz results are in:

Your Launch Blindspot is….


This is the fourth step in my proven 4 step S.P.E.C METHOD™ for successfully executing a 6 figure launch

Based on your launch responses, it appears that you’ve got Strategy, Planning and Execution nailed down!

This is awesome...well done 👏🏾👏🏾👏🏾

Building on the success of your past launches is where your next point of focus should be. You want to be able to scale your launches and enjoy even bigger results.

The thing about launches is that each time  you launch, you get a ripple effect from each launch.

Your email list grows, your audience and following grows, the clients or students you serve grow too and you may even outgrow your tech. 

You may even already have started enjoying the ripple effects from your past launches. Perhaps you are getting more opportunities and invitations to speak at or host events and training. 

While all of this is wonderful, there is one drawback…..TIME, and this is also the only constant that remains amongst all the growth happening1 

You don’t get more time to take advantage of those new opportunities or to serve your students and clients or to spend with your team.

The BIG results and opportunities can come at a cost if you don’t have the right strategy or process in place #moremoneymoreproblems

As a result of this ripple effect, you may already be experiencing launches where you...

Let’s get you from #moremoneymoreproblems to #moremoneylessproblems

I know that your ultimate goal is to scale your already successful launches so that you can...

Without burning out!

if that sounds about right, then keep on reading.

Getting to your ultimate goal however means that your launch wish list includes...

This gives you more freedom and flexibility to confidently pursue the amazing opportunities you are presented with because… 

you now have a scalable launch process that can be easily executed #moremoneylessproblems

getting there, and quickly...

is what I’m going to help you with!

Attempting to scale your already super successful launches without a strategy and process causes frustration, stress and burn out!

let's dig into the details

Here's how it all shakes out...

Some of the areas of challenge as your launches get bigger are...

The simple solution to these challenges is OPTIMISATION which simply means to maximise efficiency and make as effective as possible.

I think sometimes as humans we tend to unintentionally overcomplicate things, we somehow feel that if something isn’t difficult, then we won’t get great results from it.

However, this is far from the truth. My personal motto is ‘Simple but Effective’.

In fact keeping things simple is the gateway to optimisation and efficiency.

It is by far easier to scale and optimise a simple process than it is a complicated one.

Being able to optimise your launches affords your the opportunity of  living the reality of your launch wish list!

To accomplish this means…

Things to consider when scaling your launches…


Document core processes

Document your core processes so that you can be consistent in your delivery


Review your core processes

Review your core processes periodically for opportunities to improve them


Train your team

Invest time and energy in training your team members so that they can hit the ground running


Build out your customer service function

Build out your customer service function with robust processes and systems such as canned responses for FAQs, Launch Handbook that contains all important launch information such as key links, prices, offers, payment options etc. to make handling customer enquiries efficient and prompt.



Automate processes where appropriate (those areas that don’t require high-touch or personalised attention)


Hire for the right position

When hiring make sure the job description for every position aligns with the results and output you expect from that position


Build in self care

Build in self care during your launch and post launch so that you avoid burnout

Most importantly….Breathe and let the universe do the heavy lifting!

All the steps in the
4 step S.P.E.C METHOD™

for creating your launch process and successfully executing your next 6 figure launch without the stress and overwhelm


Strategy is important because it forms the backbone of your launch. It informs how you intend to introduce and present your course or program to your audience. And that is all there is to it…. Getting clear on how you will launch your course or program, generate leads, drive traffic, promote your launch, deliver your launch content and engage your audience.


This step is all about breaking your strategy down into a step by step, play by play actionable and easy to execute plan so that you are not stressed, overwhelmed and exhausted because you’ve massively underestimated the sheer amount of stuff that needs to be done and how long they will take to be completed. This plan becomes a rinse and repeat process so you don’t reinvent the wheel with every launch!


This step is all about executing your plan and staying on track and in control of your launch so that you can focus on turning up everyday to your launch confident, in control, relaxed, energised and present. The final piece to this step is managing your team and ensuring that you are all on the same page.

Continuous Improvement

Once your launch has been successfully executed, there will be lots of exciting opportunities that come your way! How do you improve and scale your launches, plus take advantage of the exciting opportunities that come your way without burning out? This step is all about scaling your launch success and optimising your launch process.

Discover how to sell out your courses and programs without generating additional leads

Introducing: 30+  Strategies to boost your conversions for your next 6 figure launch

In this guide I will be sharing 30+ strategies to help you optimise and skyrocket sales in your next launch

Hi, I'm Peju

Launch Coach to digital course creators and coaches

I’m committed to  helping course creators and coaches take the stress and overwhelm out of launches by creating a bespoke launch process so that they can  plan and execute their 6 figure launches.

I bring a wealth of experience spanning over a decade working in project management and process optimisation in my corporate career.

The plans I’ve created for our  strategic and operational projects in my corporate job  for a Fortune 500 financial services company, have contributed to a $9billion revenue in the first 2 quarters of 2020 despite the COVID-19 pandemic.

I have also created bespoke launch processes for  many of my clients who have gone on to successfully execute their launch without the stress, overwhelm and exhaustion!

I continue to invest time, energy and financial resources into my own growth so that I’m kept abreast of the innovations and changes happening with launches which enables me to provide you the best available support and coaching.

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