your quiz results are in:

Your Launch Blindspot is….


This is the third step in my proven 4 step S.P.E.C METHOD™ for successfully executing a 6 figure launch

Based on your launch responses, follow through and management is where you have the most challenge.

Now let’s look at some of the reasons why this may be challenging...

You are able to map out your ideas (strategy) and put a plan (comprehensive launch plan) behind them but executing your plan and managing your launch is a whole different ball game.

Don’t worry though, this is normal. The key is knowing what factors need to be in place for you to be able to execute with confidence and having a process to back that up.

It could also be that you need the accountability in order to follow through with your plans.

Worrying about what could go wrong which is one of the major stressors when it comes to launching could also play a role in not being able to successfully execute and manage your launch.

Or you might just not know how or have the time to execute and manage your launch with everything else happening  when you are in launch mode.

Either way, because of the challenges with execution, you are probably experiencing launches where you:

The truth is, launch strategy without proper execution is useless and knowing how to execute and manage your launch is what is going to help you get there!

I know that your ultimate goal is to have a successful launch so that you can...

if that sounds about right, then keep on reading.

Getting to your ultimate goal however means that your launch wish list includes...

This allows you to do the 2 most important things that move the needle during your launch…

  1. Confidently convey the value and transformation that your course or program will deliver and establish yourself as an expert


  2. Deliver an unforgettable launch experience that sets the scene for what’s to come and has your audience hooked and eager to buy

getting there, and quickly...

is what I’m going to help you with!

Poorly executed and managed launches cause frustration, stress, overwhelm, rework and waste

let's dig into the details

Here's how it all shakes out...

When it comes to executing a 6 figure launch, winging it is just not going to cut it. You have developed your launch strategy and created a comprehensive launch plan to execute that strategy. The next step is then to execute the plan and manage your launch!

What does that look like?

Staying on track and in control of your launch so that you can focus on turning up everyday to your launch confident, in control, relaxed, energised and present is the key outcome of execution and management.

One of the main reasons for stress around launches is the fear that something will go wrong. 

And the truth is things do go wrong. However, the important thing is tackle this head on and brainstorm all the things that could go wrong and build back up plans for them. Knowing that you have a back up plan will significantly reduce your stress levels. 

Managing your team and ensuring that you are all on the same page is another stressor, not only for you but for your team as well!

Your team gets frustrated and stressed if they are not being led or managed effectively. I have had team members tell me that working on a launch with me was their best launch experience ever because everyone was on the same page and knew what was expected of them. 

In order to successfully execute and manage your launch, the main output is CONTROL.

Which means:

Things to consider when executing and managing your launch…


Ownership of the plan

Have one team member own and manage the plan (this is usually the Launch Manager)


Regular task updates

Have task owners update their tasks with the latest information and mark them as complete once completed


Regular plan updates

Have the Launch Manager update the plan with any changes that come up and communicate those changes to the team


Team check-ins

Have daily check-ins with your team in the weeks leading up to your launch and during the launch. This could be as short as 15 minutes if you get on a call or you could just have a quick check in over Slack or however else you communicate with your team


Have weekly team meetings to...

  • review progress to highlight and celebrate what has been accomplished so far
  • discuss any blockers and resolve them
  • highlight important tasks and milestones coming up in the next week
  • have general chit chat to boost team morale and camaraderie

All the steps in the
4 step S.P.E.C METHOD™

for creating your launch process and successfully executing your next 6 figure launch without the stress and overwhelm


Strategy is important because it forms the backbone of your launch. It informs how you intend to introduce and present your course or program to your audience. And that is all there is to it…. Getting clear on how you will launch your course or program, generate leads, drive traffic, promote your launch, deliver your launch content and engage your audience.


This step is all about breaking your strategy down into a step by step, play by play actionable and easy to execute plan so that you are not stressed, overwhelmed and exhausted because you’ve massively underestimated the sheer amount of stuff that needs to be done and how long they will take to be completed. This plan becomes a rinse and repeat process so you don’t reinvent the wheel with every launch!


This step is all about executing your plan and staying on track and in control of your launch so that you can focus on turning up everyday to your launch confident, in control, relaxed, energised and present. The final piece to this step is managing your team and ensuring that you are all on the same page.

Continuous Improvement

Once your launch has been successfully executed, there will be lots of exciting opportunities that come your way! How do you improve and scale your launches, plus take advantage of the exciting opportunities that come your way without burning out? This step is all about scaling your launch success and optimising your launch process.

Discover how to sell out your courses and programs without generating additional leads

Introducing: 30+  Strategies to boost your conversions for your next 6 figure launch

In this guide I will be sharing 30+ strategies to help you optimise and skyrocket sales in your next launch

Hi, I'm Peju

Launch Coach to digital course creators and coaches

I’m committed to  helping course creators and coaches take the stress and overwhelm out of launches by creating a bespoke launch process so that they can  plan and execute their 6 figure launches.

I bring a wealth of experience spanning over a decade working in project management and process optimisation in my corporate career.

The plans I’ve created for our  strategic and operational projects in my corporate job  for a Fortune 500 financial services company, have contributed to a $9billion revenue in the first 2 quarters of 2020 despite the COVID-19 pandemic.

I have also created bespoke launch processes for  many of my clients who have gone on to successfully execute their launch without the stress, overwhelm and exhaustion!

I continue to invest time, energy and financial resources into my own growth so that I’m kept abreast of the innovations and changes happening with launches which enables me to provide you the best available support and coaching.

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