your quiz results are in:

Your Launch Blindspot is….


This is the second step in my proven 4 step S.P.E.C METHOD™ for successfully executing a 6 figure launch

Based on your quiz responses, breaking your launch strategy down into a step by step actionable and easy to execute launch plan is where you have the most challenge.

Let’s have a quick look at why this may be challenging...

When it comes to planning,  you may be of the opinion that planning ties you down and doesn’t allow you the freedom to express yourself.

However, the truth is that planning gives you the structure that enables you to have the freedom you desire. When you plan,  you get to be intentional about what you want and planning provides you with how to make it happen.

You may also think that planning takes too long but laying down a solid plan is essential to executing your launch on schedule and without unnecessary stress. A few hours of planning can save weeks of wasted time and overwhelm.

Or like most people, you may simply just not know where to start!

Either way, If you’ve put planning on the backburner in the past then you are probably experiencing launches where you:

The truth is, launch strategy without proper execution is useless and your launch plan is what is going to help you get there!

I know that your ultimate goal is to have a successful launch so that you can...

if that sounds about right, then keep on reading.

Getting to your ultimate goal however means that your launch wish list includes...

This allows you to do the 2 most important things that move the needle during your launch…

  1. Confidently convey the value and transformation that your course or program will deliver and establish yourself as an expert


  2. Deliver an unforgettable launch experience that sets the scene for what’s to come and has your audience hooked and eager to buy

getting there, and quickly...

is what I’m going to help you with!

Poorly planned launches cause frustration, stress, overwhelm, rework and waste!

let's dig into the details

Here's how it all shakes out...

When it comes to planning a 6 figure launch, a checklist or post it note is just not going to cut it. You need to be able to break your strategy down into an actionable plan that you can execute.

What does that look like?

You want your plan to be as detailed as possible and ensure that it covers all the bases. This is so that  you don’t miss or forget anything when creating your plan and you are able to stay on top of #allthemovingpieces.

Which means:

This plan becomes a rinse and repeat process so you don’t reinvent the wheel with every launch!

Things to consider when developing your plan…


Is it easy to action and implement?

Achieving your goal is ALL about taking ACTION and IMPLEMENTING! Having a great plan makes taking ACTION and IMPLEMENTING straightforward. It eliminates confusion and overwhelm. You know exactly what to do and when.


Is it easy to track progress?

With a great plan, you know exactly where you are at all times and you can make decisions based on where you  are and make recalculations as necessary.


Does it provide accountability?

There is no hiding place with a good plan. Every task has an owner and every owner is accountable for the delivery of that task. There is something to be said about ownership. When you own a task, you are more likely to make sure it is delivered. Task owners know every detail about their tasks, if something goes wrong they know and are proactive in finding a solution.


Is it easy to identify and plug any gaps?

By first identifying the products or deliverables required before the tasks, activities, dependencies and resources required to deliver those products or deliverables, you cover all the bases and don’t miss anything!


Is it comprehensive and does it cover all the bases?

A comprehensive plan covers all the bases. It really gets you thinking of why you are doing what you are doing. What it is that you are doing. How it is going to be done. Who is going to be doing what and when? How much will it cost in terms of time, money and resources? What if this or that happens, then what? Should we continue, pivot or stop all together? Are we on the right track? How close are we to achieving our goal?

All the steps in the
4 step S.P.E.C METHOD™

for creating your launch process and successfully executing your next 6 figure launch without the stress and overwhelm


Strategy is important because it forms the backbone of your launch. It informs how you intend to introduce and present your course or program to your audience. And that is all there is to it…. Getting clear on how you will launch your course or program, generate leads, drive traffic, promote your launch, deliver your launch content and engage your audience.


This step is all about breaking your strategy down into a step by step, play by play actionable and easy to execute plan so that you are not stressed, overwhelmed and exhausted because you’ve massively underestimated the sheer amount of stuff that needs to be done and how long they will take to be completed. This plan becomes a rinse and repeat process so you don’t reinvent the wheel with every launch!


This step is all about executing your plan and staying on track and in control of your launch so that you can focus on turning up everyday to your launch confident, in control, relaxed, energised and present. The final piece to this step is managing your team and ensuring that you are all on the same page.

Continuous Improvement

Once your launch has been successfully executed, there will be lots of exciting opportunities that come your way! How do you improve and scale your launches, plus take advantage of the exciting opportunities that come your way without burning out? This step is all about scaling your launch success and optimising your launch process.

Discover how to sell out your courses and programs without generating additional leads

Introducing: 30+  Strategies to boost your conversions for your next 6 figure launch

In this guide I will be sharing 30+ strategies to help you optimise and skyrocket sales in your next launch

Hi, I'm Peju

Launch Coach to digital course creators and coaches

I’m committed to  helping course creators and coaches take the stress and overwhelm out of launches by creating a bespoke launch process so that they can  plan and execute their 6 figure launches.

I bring a wealth of experience spanning over a decade working in project management and process optimisation in my corporate career.

The plans I’ve created for our  strategic and operational projects in my corporate job  for a Fortune 500 financial services company, have contributed to a $9billion revenue in the first 2 quarters of 2020 despite the COVID-19 pandemic.

I have also created bespoke launch processes for  many of my clients who have gone on to successfully execute their launch without the stress, overwhelm and exhaustion!

I continue to invest time, energy and financial resources into my own growth so that I’m kept abreast of the innovations and changes happening with launches which enables me to provide you the best available support and coaching.

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