the type of launch you should have is….
An Affiliate Launch
An Affiliate Launch is great if you have multiple launches that are converting well under your belt. With an Affiliate Launch everything gets supersized, your revenue, your list, your impact, your influence, authority etc.
What is an Affiliate Launch?
An Affiliate Launch is when you leverage on the relationships that you have in your industry and get your peers to market your product for you. They promote to their audience and although they get a percentage, your revenue still gets supersized because your product is reaching far bigger audiences than just yours.
(Keep reading, I’ll show you why an Affiliate Launch would be perfect for you)
Here’s why an Affiliate Launch will be perfect for you:
- You have multiple launches under your belt
- Your offer is converting well
- You are ready to blow up big time and supersize your business
As you can see, Affiliate Launches are a big deal and can take your business to the next level.
But before we get too far ahead of ourselves, let’s weigh the pros and cons:
THE PROS
- Your email list and your audience gets supersized fast.
- Your revenue gets supersized.
- Your authority, positioning and influence gets more impactful.
THE CONS
- It’s like having two launches on the go at the same time because you have to take the time to manage your affiliates as well as your launch.
- You have to take the time to train your affiliates on how you want them to talk about your product and how you want them to promote.
- It’s double the work but you get more than double the result.
Alternatively….
Based on your responses you may also want to consider having an Evergreen Launch.
- An Evergreen Launch is great if;
- You have multiple launches that are converting well under your belt
- The nature of your product / offer means that you want it available for purchase all the time (vs just a few times a year).
An Affiliate Launch Is The Ultimate Way to Supersize your business
and join the big leagues.
Like...this is the BIG TIME!
Here’s the really cool thing about Affiliate Launches – you get to leverage on the relationships that you have built in the industry. These people you have built relationships with, have already put in the work of building a list or following in your market. So you have them tell their list or following about your launch. They will be willing to mail their list about your pre-launch content in exchange for a percentage of the sales that you make to their clients.
The people they send over to your launch will opt-in to your list and if they end up buying your product or service, your shopping cart software will track that sale back to the affiliate that sent them to you. And then you’ll pay a commission to that affiliate.
Note that the Affiliate launch is an advanced strategy, and it probably shouldn’t be your first launch.
Your Affiliate Launch
Blueprint
First things first, build relationships with your peers in your industry!
- A great plan is your best friend. Get organised and map out your launch roadmap (get your roadmap template at the bottom of this page).
- Seek out those relationships that you have built with your peers and leverage on it by asking them to promote your product.
- Educate your affiliates about your product, how you want them to talk about it and promote it.
- Remember to book a vacation for after the launch! 😉
Let’s be friends!
Hey there, nice to meet you!
I’m Peju - Launch Strategist and Process Queen.
I help ambitious online entrepreneurs like you, simplify their launch process so that they can optimise their launches for maximum impact and repeatable results in their business.
In case you hadn’t already guessed, Launches are my thing! And don’t you worry, I’m going to give you my best tips on how to get started.
In fact, I have to tell you that by taking this quiz and signing up to my list, we have just become business besties (if you gave me your email – I send lots of goodies to my besties).
It also means that you have already taken a major step in your launch journey even if part of you is freaked out right now at the idea of launching.
I want you to know that you’ve got this and I’ve got your back!
Do you remember why you
started your business?
In my corporate career, I had worked in Investment Banking and currently working in business process optmisation and project management for a Fortune 500, FTSE 100 financial services company.
And while I really enjoyed my work, I knew I wanted to work for myself, and I thought if only I could do this for myself in my own online business. I didn’t think this was possible until I started to explore the online world and discovered that it was indeed possible to transition my corporate career into my own online business.
The more I learnt, the more I realised that helping online entrepreneurs launch their products is the one thing I felt passionate about and that I could fully commit to.
And so I invested thousands of pounds and learned all about launches from the best of the best online marketing experts.
However more often than not, the narrative around launches is that they can be stressful, complicated, or chaotic.
I knew that I could help change the narrative around launches which is that they are stressful, complicated and time consuming.
Simplifying complicated, complex processes and guiding project managers on how to manage super complex, global projects and programs is what I do everyday in my corporate career.
My career and business path comes as no surprise as my Myers-Briggs personality type (INTJ) has the characteristics of someone who can easily take complex principles and techniques and change them into clear and actionable strategies. Someone who is innovative and looks for new tactics or strategies to produce the most elegant solutions to problems.
So taking all that I’ve learned about launching digital products and services online, and adding my innate character traits plus my experience from my corporate career on managing multi million pound projects and simplifying complicated processes, I have come up with my own launch process.
My business exists to show you how to experience no-fluff launches that are super-chilled, fun, simple but successful.
- If you’ve been trying to guess your way into launch success
- Or, maybe you’ve believed the hype that your launch has to have all the fluff to be successful but you have nothing but caffeine fuelled, stressful launches from trying to do 'all the things’ to show for your efforts
- Maybe you don’t even know where to start
Then let me tell you that….
There is a process and formula to everything and knowing the right formula to apply to your launches is the key to having successful launches.
I DON’T want you to experience super stressful, energy sucking and time consuming launches while on full hustle mode like most entrepreneurs do.
You deserve to experience bold, successful and chilled launches so that you can get back to your ‘why’!
Don’t worry, I’m here to cheer you on.